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KOSHA proclaims ‘Watchful, Careful Korea’ as the new safety slogan on July 1 2010.11.25
Author : KOSHA

Korea Presents a New Keyword of Safety -
KOSHA proclaims ‘Watchful, Careful Korea’ as the new safety slogan on July 1
July 1, 2010

? A nationwide campaign has been launched to enhance safety awareness in Korea to the level of advanced countries.

? On July 1 at the head office of Korea Occupational Safety and Health Agency (KOSHA; President: Noh, Min-Ki) located in Bupyeong-gu, Incheon, the new slogan of safety culture campaign ‘Watchful, Careful Korea’ was unveiled with the attendance of the managers and employees of KOSHA.

? At the proclamation ceremony, KOSHA introduced the purpose of establishing the slogan and the implementation plans to disseminate it in the future.

? The proclamation ceremony of the slogan ‘Watchful, Careful Korea’ was held to create a true advanced society by replacing Korea’s deeply ingrained ‘culture of haste’ with the ‘culture of caution’, and spread the idea of safety as a cultural movement.
- KOSHA believes the ‘culture of haste’ as the main culprit of continued accidents despite its contribution to Korea’s rapid development. That is why KOSHA presented ‘Watchful, Careful Korea’ as the new keyword of safety culture, which will direct Korea to the right path in the 21st Century. 

? In fact, Korea has world-class levels of auto and shipbuilding industries. However, safety levels are far below that of advanced countries.

? Statistics show that occupational accidents claim six Korean lives every day, resulting in the annual economic loss of KRW 17.4 trillion. 
* Occupational accident fatalities in 2009: 2,181 persons
(Occupational accident casualties in 2009: 97,821 persons)

? KOSHA proclaimed ‘Watchful, Careful Korea’ as the new safety and health campaign slogan to promote safety awareness, and presented ‘Detecting risks is the first step to safety’ and ‘Don’t take safety for granted’ as practical slogans.
- ‘Detecting risks is the first step to safety’ means to say that risk factors in daily lives should not be overlooked, while ‘Don’t take safety for granted’ means to always follow the principles of safety even in familiar surroundings.
 
? KOSHA will make continued efforts throughout the year to promote the safety slogans. To that end, broadcast campaigns under the theme of ‘Detecting risks is the first step to safety,’ on-line promotions using portal sites, and the other promotions through various advertising medium will help to raise public awareness on safety.
- From July 5 to 10, Korea’s largest safety and health event, the 43rd Occupational Safety and Health Week, was held in COEX to publicize the slogan to safety and health related officials and the general public.
- In addition, KOSHA will formulate its mid- to long-term strategies to spread the slogans, to promote the level of national safety awareness and induce behavioral changes among the public.

? ”While the ‘Culture of Haste’ has so far contributed to remarkable economic growth, I hope the slogan ‘Watchful, Careful Korea’ will help Korea to reach the level of advanced countries by creating a culture where people consider the social risk factors first and prevent accidents,” said a KOSHA official. (End)

                
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