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KOSHA, Gold Prize Winner for IBA 2016 | 2016.11.28 | |||
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Author : KOSHA | The attached file(1) | |||
□ KOSHA (President Lee, Young-Soon) won the Gold and the Bronze Prizes at the ‘International Business Awards 2016.’ ○ The International Business Awards (IBA) is an international contest which evaluates the marketing and public relations activities promoted by companies and organizations around the world for a year, and it is referred to as the Oscar in business world. ○ This year, applicants from over 60 countries submitted 3,800 or more pieces, and over 200 experts participated as juries to select winners. □ KOSHA’s TV campaign,「Safe Workplace, Healthy Workers」, won the Gold Prize in the media section and its monthly magazine ‘Safety and Health’ won Bronze Prize in the public relations section. ○ The Gold Prize winning TV campaign, 「Safe Workplace, Healthy Workers」, expressed the stiff theme, prevention of occupational accident, in a way that anyone can understand easily. ○ It helped viewer’s understanding by expressing the process of finding and improving risk factors in a sketchy technique where pencil and eraser appear and also combined animation and actual image to draw more attention. □ “The attention and participation of every member of the society are important in preventing occupational accidents,” said a KOSHA official “KOSHA will spread the values of Government 3.0 through the openness, sharing, communication, and collaboration of safety andhealth information and create contents that people can relate to.“ (End) |
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