KOSHA unveils New Corporate Design and Visions

Announces new visions, including reducing accident rate to 0.5% level by 2014

December 8, 2011

On December 8, 2011, Korea Occupational Safety and Health Agency (KOSHA; President: Baek, Hun-Ki) unveiled its new corporate identity (CI), in an effort to reinvent itself as a professional body working together with the general public to prevent accidents occurring at work.

The new CI was launched during the ceremony to mark 24^th anniversary of KOSHA’s establishment, which took place in the KOSHA HQ. On the occasion, KOSHA announced four key visions, which included reducing the rate of occupational injuries and illnesses to 0.5% level (below 0.6%) by the year 2014.

The Korean word written on the new design has been shortened as “safety and health agency.“ Also, the new cross-like symbol of KOSHA has been adopted to signify meanings such as safety, protection, health and happiness. The balanced and symmetrical design seeks to express dynamism.

KOSHA will start using the short version of its Korean name “Safety and Health Agency”, in forms, publication materials and so on. However, the full-name “Korea Occupational Safety and Health Agency” will still remain to be the official name, to be used in legal documents.

The new CI and shortened version of its name have been launched to make the agency more accessible and friendly to the general public, reflecting concerns that the previous name had too many words and was difficult to pronounce.

Along with the declaration of KOSHA’s new CI, a new vision of KOSHA has been announced, which is “A central and professional agency, working with the public to prevention accidents at work.” Furthermore, KOSHA announced four strategies. The strategies put emphasis on the following:

- Goals and outcome: to maximize positive outcome

- Collaborative relations: to build a network of safety and health

- Creative workplaces: to reflect the needs of workplaces in the management

- Engagement: to strengthen communication within and between organizations.

KOSHA plans to establish a system to effectively carry out its four strategies. By doing so, it aims to achieve 6% reductions in the number of fatal injuries and injury rates in 2012, compared to the previous year. Also, by 2014, KOSHA aims to reduce the rate of occupational injuries and illnesses to 0.5% level.

“The new CI and vision are an expression of KOSHA’s willingness to provide timely and high-quality services to people, while responding to the fast-changing external environment”, said President Baek, Hun-Ki of KOSHA.

                
                         English version                                                Korean version